December 15, 2012
After the 2010 BP Deepwater Horizon oil spill in the Gulf of Mexico that released an estimated 172 million gallons of petroleum, gulf fisheries were left not only with a massive cleanup, but a significant public relations challenge. The Louisiana Seafood Promotion and Marketing Board, with funding from a settlement paid by BP, hired WPP’s innovative food marketing agency The Food Group to work with them on a campaign to bring positive attention back to the region’s seafood industry.
The Food Group hired us to help produce a series of videos focused on all the goodness Louisiana Seafood has to offer. The videos are featured on buy.lousianaseafood.com, a site directed at commercial seafood buyers.
Working closely with agency producer, Erika Dutton, we produced content featuring chefs and fishermen from the region, highlighting the rich variety of species available in the gulf and the overall sustainability of the region’s natural fishing resources.
In working on these pieces, the feelings of love for the region that we felt from the interview subjects was overflowing. The fishermen interviewed for the pieces were all from long-lines of fishermen and consistently expressed their desire to pass their craft and this beautiful natural environment to their children.