June 8, 2011
While working with one of our agency clients on a pitch for a project they were launching, we met Deb Gorman, a really sweet woman who was invited to appear in the pitch. After we shot with her, we noticed that she had some tee shirts with her that featured a B+ logo. I was intrigued and she told us her story. Her husband, Pete Gorman, had been diagnosed with leukemia, received a successful blood stem cell treatment and lived to tell the story. After Pete recovered, he and his family started a foundation called B+ to raise funds for the hospital where Pete’s life was saved, Dana Farber in Boston.
I was really intrigued by their story of human triumph and felt a connection to their experience as my father had undergone a similar, but less evolved procedure in the 90’s. He was also at Dana Farber and had a bone marrow transplant. He passed away in 1996. Based on my own personal interest, I suggested to Deb that we produce a video to tell her family’s story and to serve as a beacon of hope for others in similar situations. The Gorman family loved the idea and quickly jumped on board.
It was an emotional production that asked the Gorman family to revisit the emotions that surrounded their experience. For a family basking in the glow of their victory over disease, I had to be very sensitive as I probed them for details on what was going on in their heads at different points in their journey. I knew that I was asking for a lot as I brought them back to tough times in their memories. The result was a series of very candid interviews with family members that told the complete story of diagnosis, despair, discovery, medical technology and finally, victory.