USA: Characters to Watch

February 1, 2012

Another Valins & Co. project, this one was really interesting to coordinate. We shot inside the famed Sunshine Landmark Cinemas and because we were shooting mostly plates for graphics, every detail was considered, including the trim on the theater doors.

It was a relatively straightforward shoot, but the biggest challenge was coordinating and timing a dolly shot that would track with a couple entering a theater then continue on to reveal a shadow box with a replaceable graphic that can be updated for each movie the network is teasing. Timing has to match, the edge where the cut will hide has to be straight, lighting has to be right and there can’t be any reflection or glare off the shadow box otherwise tracking the graphics would be impossible.

All in all, we had a lot of fun as we always do working with Scott and Mike.