GE Leadership Program

August 1, 2011

slide image
slide image

Leaving college or grad school doesn't have to suck.  This, in so many words, was the message behind this video we produced with Beeby Clark + Meyler for GE's Entry-level management training program.  

In today's post-sub-prime mortgage crisis economy, landing a good job is definitely not a walk in the park for recent college graduates.  And, gaining entrance into a management training program with one of the country's largest, most profitable Fortune 500 companies is a career debut experienced by a select few.

For those with the good fortune to be hired by GE, they may expect to spend some time honing their leadership skills at the GE's John F. Welch Leadership Center in Crotonville, NY.  It's the oldest corporate leadership school in the United States. Senior level GE managers are nominated to participate in leadership training programs here when they've achieved critical milestones in their careers. Additionally, GE hosts important customers at the facility for the exchange of ideas and a focus on cultivating new opportunities. Right beside all of the top customers and corporate brass are younger, entry-level  employees who are brought to the facility for training and indoctrination in GE's leadership style.

Tom Beeby's script wove GE's messaging into a series of quick vignettes featuring Matt, a young comedian cast for the role, and GE employees and trainees who were actually participating in programs at the facility when we shot. The overall theme of "leaving college doesn't have to suck" was brought to life with Matt asking management trainees what they'd miss most about college and replying with intriguing opportunities at GE that matched their interests.  Interspersed between bits were quick sound bites from active GE employees.

Probably the most significant challenge in this shoot was the requirement to shoot scripted material with non-actors who each had a limited amount of time to spend with us and an even more limited range of on-camera talent. My personal favorite moment in the video is an interaction between Matt (actor) and [name here], a computer science trainee. Take a look at (time in video) to check out his awesome facial reaction to Matt.

Overall, it was an enlightening experience seeing how such a large successful company approaches the development of their leadership.