GE Capital Employee Orientation

March 20, 2013

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This is yet another example of how teaming up with Beeby Clark + Meyleris always a fun experience. Coming up with an interesting concept for a new hire orientation video for GE Capital isn't exactly the kind of thing that rolls off the tongue. Tom nailed it with an ironic twist on Matt's first day at GE Capital. It turns out, not only is everyone he meets super nice. They all seem to want to lend him something which of course, is the nature of their business. Everyone in the video is a GE employee except for Matt. The greatest challenge was working with non-actors, but they were fearless in front of the camera and were able to play off of Matt quite nicely.

Many industrial videos can be stale and boring with really low production value​. However, with this creative approach we ended up with a charming piece that shows GE Capital is a great place to work, filled with lots of friendly faces who have a lighthearted sense of humor. Sounds like Very Nice Industries to me.